Although cinema has been part of Thai culture for over 100 years, it is perceived primarily as a means of entertainment. At the end of 1994, The Thai Film Foundation, non-profit organization, was established by film activists to promote the film culture in Thailand.
The Foundation also works closely with the National Film Archive of Thailand to promote the significance of film preservation by organising classical film shows from time to time and also publish a serious film journal, Nang Thai (Thai Film Quarterly) to encourage the in depth studies of Thai film history.
One of the main activities is the Thai Short Film and Video Festival, which started in 1997 aiming to encourage to independent spirit to expose their hidden creativity. It is a local short film and video competition in conjunction with screening selected short films from several contras. With in five years, the number of entries increases from 30 to 150.creating the dynamic atmosphere for the microscopic Thai film culture.
Since Thai Film Foundation has considered cinema as intellectual asset rather than merely entertainment, the Foundation has organized numerous activities, working towards raising the recognition of Thai films to become one of the country's cultural heritages.